Shopper + Social Media 2018
DanoneWave® The Perfect Pick-Me-Up
We developed a Digital Hub for DanoneWave® to help moms discover healthy breakfast recipes that fit their lifestyle. We created the “Perfect Pick-Me-Up” campaign, providing easy, nutritious breakfast solutions for a great start to the day.
Role
Lead Designer
Company
Mirum Shopper
Client
DanoneWave®
What I Did
UX Design
UI Design
Duration
November 2017 - January 2018
The challenge
Position Publix® and DanoneWave® as the go-to choice for healthy meals.
Many people struggle to find quick, nutritious breakfast options that fit into their busy lifestyles. In partnership with Publix®, DanoneWave® sought to create a digital hub offering easy-to-follow recipes while promoting their products as the essential ingredients for a healthy start to the day.
The solution
Simplifying your mornings with nutritious, quick, and family-friendly breakfast options.
In partnership with Publix®, DanoneWave® combines wholesome ingredients with delicious recipes to help you start your day right. Explore a range of easy meal ideas, from grab-and-go snacks to hearty, homemade breakfasts—all designed to fit seamlessly into your lifestyle.
Crafting a solution around our busy mom
Jessica is a busy working mom balancing her career and family life. Her mornings are hectic, with limited time to prepare breakfast before she and her kids head out the door. Despite her packed schedule, Jessica is health-conscious and strives to provide nutritious meals for her family. However, she often struggles to find quick, healthy breakfast options that both her kids and she will enjoy.
Jessica Rodriguez
The CEO Of The House
Demographics
Age: 35
Occupation: Marketing Manager
Family: Married with two children
Location: Suburban area
Education: Bachelor's in communications, University of Chicago.
Background
Jessica is a busy working mom balancing her career and family life. Her mornings are hectic, with limited time to prepare breakfast before she and her kids head out the door. Despite her packed schedule, Jessica is health-conscious and strives to provide nutritious meals for her family. However, she often struggles to find quick, healthy breakfast options that both her kids and she will enjoy.
Goals and motivations
To find easy and healthy breakfast recipes that fit into her busy mornings.
To discover recipes that she can prepare ahead of time for convenience.
To maintain a healthy lifestyle for herself and her family
To save time during her morning routine without compromising on the quality of meals
To ensure her kids eat something nutritious that also tastes good.
To stay within her grocery budget while buying healthy ingredients
To set a good example for her children by teaching them the importance of nutritious eating
Challenges and frustrations
Needing to accommodate her low-carb diet and her children’s preference for heartier meals.
Feeling overwhelmed by the endless online recipes that often require too many ingredients or steps.
Lack of time to prepare elaborate meals in the morning
Many recipes are too complicated or time-consuming for weekday mornings.
Difficulty finding breakfast options that her kids like and that meet her nutritional standards.
Struggles to find practical, family-friendly breakfast ideas.
Difficulty finding breakfast options that her kids like and that meet her nutritional standards.
Often feels like she’s sacrificing either nutrition or convenience.
Photo by Hillshire Farm
Connecting Jessica to a world of new nutritional options
Show Jessica how incorporating DanoneWave® products can open up a world of new nutritional options, saving her time when prepping the most important meal of the day.
Picking up the perfect wireframe for evergreen healthy breakfast
We designed a seamless, user-friendly digital hub to connect busy families like Jessica's with healthy breakfast options. Our wireframes focused on simplifying the discovery process—making it easy to explore nutritious recipes, discover new products, and make smarter morning choices. Through intuitive navigation, clear categorization, and a mobile-first design, we laid the foundation for an engaging experience that brings healthy meals just a click away.
Features not included
Search and Like functionalities were initially excluded due to the limited content available. However, as more recipes are added, these features will become increasingly valuable.
Bringing a whimsical look to the nutritional world
Facing a tight project timeline, we opted for a React-based design system to speed up development. To preserve the campaign's unique identity, we customized the system, balancing sharp design elements with an inviting, whimsical aesthetic. Inspired by the Perfect Pick-Me-Up key visuals, we crafted a cohesive, engaging user experience that aligned with both the creative vision and the project's constraints.
Retrospective
Embracing Design Systems
While I was accustomed to using brand guidelines, this project marked our shift to design systems. The transition opened up new possibilities, allowing us to create something far more scalable and reusable than brand guidelines could ever achieve. This change not only streamlined our workflow but also enabled us to implement minor improvements more quickly and efficiently.
Communication, communication, communication
As we transitioned into development, it became crucial for every team member to fully understand the technological limitations of having the site hosted on Publix.com. By fostering open dialogue, we overcame these challenges and ensured the best possible user experience.
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Role
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Company
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© 2024 Luis Daza
Currently working at Walgreens Boots Alliance
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